When I first started by business way back in 2005, my primary services included identity design for small businesses. I designed logos and identity packages for contractors and lawyers and custom home builders. It was good work and I enjoyed it but when I started designing stationery, I knew I had found my calling. Since that time, I haven’t done a lot of design work for businesses and then a couple years ago, I got to urge to branch out and maybe start working with small creative businesses and start ups. I worked with a start-up wedding rental company, a really fun and unique accountant and now a new home decor business.
Blooming Home Interiors is a small, up and coming home decor and design service company founded by Tara Maguire. Her primary focus right now is wooden signs, furniture and decorating services but I have no doubt she’s not stopping there!
I first met Tara several years ago when she stopped in the shop to try to sell me advertising. Over time we got to know each other a little better and she even helped out a little bit here and there for me. I’ll never forget when she told me she got engaged and felt so honored that she wanted me to work with her on her wedding stationery. I’ve always admired Tara for so many reasons.
Today Tara is not just a wife but a new Mom and she’s turning her creativity into a real business. I’ve been so impressed watching her on social media grow her business so I was pretty darn excited when she reached out to see if I’d work with her to design her business logo.
Unlike many projects where I meet the client for the first time at the consultation, I already know Tara, know about her business, her style and in talking with her about what she was looking for, the ideas flowed pretty easily.
(All product photos property of Blooming Home Interiors – Tara Maguire; used with permission for the purpose of this blog post)
Tara really wanted some kind of wreath around her logo but requested alternate logos that would work when the full logo didn’t. She gave me a color palette of black, white and a sage green color commonly seen in farmhouse decor. Since that’s the style of her business, I had a pretty good idea what to do.
Just like with my wedding clients I also like to throw in a wildcard design and in Tara’s case it was a partial wreath with a little house. To my delight, that’s the direction she chose to go. Blooming Home Interior’s final logo has been launched and with Tara’s permission, I’m excited to share it with you today.
Support a fellow creative and go check her out on Facebook!
If you have a blog or small creative business and need a little design help, let me know. I’d love to be creative with you!