While price is usually the first question I get, one of the next most popular questions is where the name “Raspberry Creative” came from. While I’m often surprised to hear people assume it had some personal mean to me before they know, many people just get curious because it is such a unique name.
Quite honestly, it was a bit of a happy accident. When I originally started my company, I used a different name. The original name was just a name; something I came up with that had no real meaning to me other than I liked it and thought it was fun. A couple years into the business, around the time I was preparing to move back to Central PA from Philadelphia I received a letter from a company out west claiming my name was too close to theirs and was infringing on their copyright. What initially freaked me out for so many reasons, actually turned out to be a blessing in disguise.
The timing seemed to be perfect even though I felt like I was under pressure to come up with a name fast. My business was just starting to take off and I was scared that a name change would ruin everything. I knew that I didn’t want a name that locked me into a specific service because even back then I knew that my long-term goals included branching out into other areas of interest eventually. I also knew that I wanted a name that was a little different, a little quirky even. Something that would stand out and be remembered even if it went against a lot of the typically business naming rules.
I knew I didn’t want to use my name. My married last name “Aurand” isn’t easy for people to say if they aren’t familiar with it. My first name gets confusing for people and I regularly get Mary Beth, Sue Ann, Bethany among others.
After several brainstorming sessions the word “creative” stood out. It described what I do without getting too specific which I knew may hold be back someday.
During my brainstorming sessions I found a recurring theme that wouldn’t quit; “blooming ideas daily” or “ideas constantly in bloom”. I went through several flower names, fruits, plants, etc. When I came around to raspberry, something clicked. I immediately thought of my brother and I picking raspberries with my grandmother at her house as a child. It reminded me of the summers between school years when we’d spend a week or so at one set of grandparents and then swap to our other grandmother’s house. “Raspberry” felt like a positive connection to me and who I am as well as being my favorite berry. The name is a mouthful to say, it feels like two very random words put together yet to me, it has a lot of meaning.
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