When people ask me about my business Raspberry Creative, one question that seems to come up every time is where the name came from. Since it’s such a commonly asked question, I thought I would share it with all of you.
Quite honestly, it was a bit of a happy accident. When I originally started my company, I used a different name. The original name was just a name; something I came up with that had no real meaning to me other than I liked it and thought it was fun. A couple years into the business, around the time I was preparing to move back to Central PA from Philadelphia I received a letter from a company out west claiming my name was too close to theirs and was infringing on their copyright. What initially freaked me out for so many reasons, actually turned out to be a blessing in disguise.
The timing seemed to be perfect even though I felt like I was under pressure to come up with a name fast. I knew that I didn’t want a name that locked me into a specific service because even back then I knew that my long-term goals included branching out into other areas of interest eventually. I also knew that I wanted a name that was a little different, a little quirky even. Something that would stand out and be remembered.
After several brainstorming sessions the word “creative” stood out. It described what I do without getting too specific which I knew may hold be back someday.
During my brainstorming sessions I found a recurring theme that wouldn’t quit; “blooming ideas daily” or “ideas constantly in bloom”. I went through several flower names, fruits, plants, etc. When I came around to raspberry, something clicked. I immediately thought of my brother and I picking raspberries with my grandmother at her house as a child. It reminded me of the summers we spend a week or so at one set of grandparents and then swap to our other grandmother’s house. “Raspberry” felt like a positive connection to me and who I am as well as being my favorite berry. The name is a mouthful to say, it feels like two very random words put together yet to me, it has a lot of meaning.