As the primary designer for the company, it’s hard to be creative on demand. Some days my mind is swimming with a million different things from meetings to finances to my long list of tasks to be done. When we are busy and I have to schedule my creativity, it can be hard to clear my head of everything else and do my best work.
During those busy times, I know I have limited time to get things done. The pressure of not feeling “into it” can really weigh on me. I find that I can put a lot of unneeded pressure on myself and even beat myself up because I don’t feel like I’m doing good enough.
Even though we always have pressures of deadlines, and a million things that need to be done, as the primary designer, I have decided to allow myself the time I need to get a creative pick-me-up so that I know that I am producing the best possible work I can for every one of our our amazing clients.
Here are some of the things I like to do to get those creative juices flowing:
- Get up and move around. If the weather is nice, a stroll around the block or a quick bike ride are the best but when I can’t do that, just getting up, moving around the shop, stretching or going out back with the dogs can often do wonders for clearing my mind.
- Turn on some great music. I enjoy listing to different kinds of music depending on my mood, but my no-fail option is always some Tori Amos. No explanation necessary.
- Move my schedule around to better suite my frame of mind. This doesn’t always work depending on our meeting schedule or other deadlines but sometimes it helps to focus on other things if I’m just not feeling creative. A lot of times when I can get all that other stuff out of the way, I feel better that it’s done and then I can settle into my creative work and do a much better job.
- Surf the Internet or Read a magazine. Sometimes just taking 20 minutes to do something for myself like browsing Pinterest or reading a good blog or two relaxes my mind so that I can get back to it. Other times it can actually be better to move away from my desk and my computer and sit down with a regular old magazine and browse through it.
- A quick cat nap. I have never been much of a napper but my mother swears by it. I have found that if I take 15 – 20 minutes and just close my eyes and relax, I’ll feel refreshed and ready to get down to it. I suppose this is also the same as meditation. It works!