A Quiet Return to the Heart of Raspberry Creative
This new season for Raspberry Creative isn’t about changing who we are.
It’s about coming home to what has always mattered most, and letting that speak louder than ever.
I teased a rebrand late last year but this tasked proved to go much deeper than I’d anticipated. I’d been feeling a nudge for a while to step back and really look at what this next chapter of RC would be. I’m older, the company is older and more experienced and while my overall values are the same, my priorities are different. I’m really excited to share the start of this new phase of RC with you today!
🌿 Where the Name Began
The name Raspberry Creative didn’t come from a marketing agency.
It wasn’t brainstormed for Pinterest appeal.
It came from a memory, quiet and lasting, of my grandmother.
She was the kind of woman who lived simply and beautifully. Her days were filled with soft colors and clipped garden blooms, hand-me-down linens and long walks outdoors. She didn’t need much, but what she had, she cared for deeply. She lived with grace and attention — in her home, in her garden, and in the way she loved people.
When I was unexpectedly forced to rename my business, I kept coming back to her.
To raspberries ripening in the summer sun.
To the quiet joy she found in beauty.
To the way her presence shaped mine, not just in how I live, but in what I create.
✨ From Sentiment to Style
On the surface, “Raspberry Creative” may sound playful. I used to worry that it didn’t match the level of elegance, romance, or refinement I strive to deliver.
But over time, I’ve come to understand that the name doesn’t need to explain the brand on its own. It’s one element of a larger picture. The design, the tone, the experience we offer, that’s what tells the story.
This new brand identity allows that story to come through more clearly.
You’ll see it in:
A calmer, more collected color palette: French blue, cream, warm taupe, and just a whisper of blush
Thoughtfully chosen typography, timeless, editorial, and grounded
A voice that is warm, refined, and rooted in intention
This isn’t a loud rebrand. It’s a soft deepening. A quiet alignment between who we are and what we show.
💌 What’s Staying the Same
Our offerings haven’t changed:
Heirloom-quality stationery made with care
Flexible design paths to fit every season, style, and budget
A commitment to guiding our clients, calmly, kindly, beautifully
We still offer semi-custom invitation suites plus limited fully custom suites for those wanting a completely unique suite that’s all their own. Our digital shop remains the same and is full of digital templates for all of life’s special events, and meaningful paper goods for life’s most celebrated moments. We’ve just given the packaging, and the story, more space to breathe.
🕯 The Heart of This Brand Has Always Been Her
She never saw herself as creative.
But she made a home that felt like art through love, simplicity and intention.
She brought life to every season with what she grew, gathered, and made with her hands.
I can only hope that Raspberry Creative, in its newest form, continues that legacy, quietly, thoughtfully, and beautifully.
Thank you for being part of this next chapter.
It means more than I can say.
Warmly,
Bethann
Founder & Creative Director, Raspberry Creative
