Happy New Year! It’s so hard to believe 2021 is over and we are now embarking on a brand new year. After taking most of the week off between Christmas and New Year’s Day, I’m feeling so refreshed and excited by all the possibilities a brand new year brings with it.
My word for the year, both personally and professionally is “GROWTH”. This word came so easily for me this year. It’s clearly the season of life I’m in both in and outside of the business.
I’ve been around long enough to know that good planning only gets you so far. Even the best plans can get derailed so while I’ve spent a lot of time mapping out things for the new year, I’ve also allowed plenty of room for things to flex as the year unfolds.
Goals for the year all center around going back to basics. By basics, I mean diving deep into ways to improve internal processes, marketing, products, customer service and adding to the team.
So, what’s happening in 2022 here at Raspberry Creative, LLC?
Four major launches are planned for 2022. A spring launch is scheduled for March 7th, a summer launch is scheduled for May 9th, a fall launch scheduled for August 1st and our Winter / Holiday launch is scheduled for October 3rd.
Our annual wedding invitation launch always happens the beginning of January (it’s happening this week!).
Our annual save the date launch is also planned for December of 2022.
Expanding our Digital Products
We’ve been selling digital DIY templates for a few years primarily in our Etsy shop. This year we plan to expand those digital products to also be sold on our website. In addition to adding these great products to our website, we’ll also be expanding our designs available for each collection so that your event can be completely coordinated for any design theme.
This is super exciting because as we expand the designs, we’ll be able to list more bundles which saves you, our valued customers money and helps you coordinate all your stationery easy with just one purchase rather than tracking down items you need separately.
Just like your family grown and evolves requiring you to need different things out of your home, Raspberry Creative has grown and evolved over the past several years. Our shop and studio space has served us well but we are finding it is no longer functioning as well for us as the years go by.
To better be able to do our jobs and to better serve you, we’ll be tackling a major overhaul of our shop space with renovations to both the office and the shop. We’re in the preliminary stages now but we’ll be sharing this behind-the-scenes process with you throughout the year.
I’ve been living two separate lives for the past five years. Ok, not exactly separate lives but for almost that long I’ve been splitting my time between Raspberry Creative and a lifestyle blog documenting home renovations projects and inspiration for creating the home and a life you love. I’ve been a little more open to that audience about my “day job” but I haven’t shared even a hint of that other side of my life here at RC. This year, that’s going to change.
Not only will you be hearing and seeing more about those lifestyle topics in 2022, that other side of my life will officially become an official part of the Raspberry Creative family.
So that’s an overview of the goals and plans in store for 2022. Of course behind the scenes, I’ve spent weeks working on details business goals from financial to education but I think this gives a pretty good overall picture of what’s happening here this year.
I can’t wait to see how this year unfolds!